This research report presents shipment volume and value forecast and recent quarter review of the Greater China notebook PC industry, including the netbook PC industry. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by tier, shipment by maker, and shipment by price point, and product mix analysis.
The content of this report is based on primary data obtained through interviews with notebook PC makers. The report finds that the Greater China notebook PC industry's shipment volume in the fourth quarter of 2012 declined year on year, albeit a sequential growth, due to the weaker-than-expected replacement effect driven by Windows 8 OS and the intensified competition from low-priced tablets.
However, thanks to the reducing shipment share of netbook PCs, the industry's ASP increased in the fourth quarter. In the first quarter of 2013, due to weak market demand and lack of new stimuli, the Greater China notebook PC shipment volume is expected to see a double-digit decline on a sequential and year-on-year basis. Overall, it is projected that the full-year shipment volume of the Greater China notebook PC industry will decline slightly compared to that in 2012.