Australasia Carbonates Report 2012




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Product Synopsis

Published by Canadean, the Australasia Carbonates Report 2012 provides a detailed analysis of the carbonated soft drinks market in Australasia, with data at a regional and individual country level, including forecasts to 2015

Introduction and Landscape

Why was the report written?

The Australasia Carbonates Report 2012 is an essential guide for anyone with an interest in the carbonated soft drinks market and forms part of Canadean's best selling series of global soft drinks reports.

What is the current market landscape and what is changing?

The category has fallen out of favor in Australasia, and is expected to continue to do so throughout the forecast period. There are four key segments, namely regular cola, low calorie cola, regular non-cola and low-calorie non-cola, with cola variants growing fastest across the region.

What are the key drivers behind recent market changes?

There are technical and competitive reasons for market contraction. In 2011, there was a shortage of carbon dioxide in Australia, meaning that major suppliers needed to cancel several large promotions because of the inability to produce promotional stock. At the same time the low calorie segment performed more strongly than the regular segment, which actually declined in New Zealand.

What makes this report unique and essential to read?

The report comprises of data tables and supporting text, providing information at a regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of individual country profiles on Australia and New Zealand, plus regional balancers and a regional overview, the report provides an invaluable guide to the latest trends and forecasts in the carbonates category.

Key Features and Benefits

  • Dataincludesconsumption volumes (million litres and litres per capita)from 2006 to 2011, plus forecasts to 2015 by country.
  • Percentage market shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts).
  • Leading companies' market shares for 2010 and 2011 are provided.
  • A market valuation is provided for eachcountry and, where applicable, new products in 2011 are identified by country.
  • Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
Key Market Issues

  • The other two key flavors on a global plain - lemon-lime and orange - also reveal a high regional presence, with the exception of Australasia where lemon-lime is barely visible.
  • In Australia, the difficulty in returning the category to positive growth is the continued migration of consumers to newer categories, especially energy drinks, iced/rtd tea drinks and iced/rtd coffee drinks.
  • There are no functional products in the market, refreshment is key in this category.
  • Private Label offerings are suffering throughout the region as they do not offer a competitive enough price point.
  • Pricing was changeable in Australasia, with devaluation occurring in Australia whilst New Zealand saw increases above inflation.

Key Highlights

  • Low calorie carbonates have a broad global presence but tend to have their lowest visibility in developing markets. Their highest volume penetration is to be found in Australia where they now account for more than a third of category sales.
  • Supermarkets are the major distribution channel because they offer the best price offer for planned purchases.
  • Australia saw the continued transition to lighter weight PET bottles in 2011; and initiative to create a more environmentally friendly image.
  • In New Zealand Illicit is being marketed to challenge the status quo of brands within carbonates, targeting youth with rebellious images.
  • Cola will remain the most popular carbonate and grow accordingly as it continues to appeal to a mainstream lifestyle.