East Europe Fruit Powders Report 2012




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Product Synopsis

Published by Canadean, the East Europe Fruit Powders Report 2012 provides a detailed analysis of the fruit powders market in East Europe, with data at a regional and individual country level, including forecasts to 2015

Introduction and Landscape

Why was the report written?

The East Europe Fruit Powders Report 2012 is an essential guide for anyone with an interest in the fruit powders market and forms part of Canadean's bestselling series of global soft drinks reports.

What is the current market landscape and what is changing?

Fruit Powders volume has been on a steady decline in recent years

What are the key drivers behind recent market changes?

Fruit powders have been substituted for the convenience of rtd drinks 

What makes this report unique and essential to read?

The report comprises of data tables and supporting text, providing information at a regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 15individual country profiles, plus a regional summary, the report provides an invaluable guide to the latest trends and forecasts in the fruit powders category.

Key Features and Benefits

  • Dataincludesconsumption volumes (million litres and litres per capita)from 2006 to 2011, plus forecasts to 2015 by country.
  • Percentage market shares are provided for segmentation data, packaging dataand distribution (2010 and 2011 actuals, plus 2012 forecasts).
  • Leading companies' market shares for 2010 and 2011 are provided.
  • A market valuation is provided for eachcountry and, where applicable, new products in 2011 are identified by country.
  • Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label

Key Market Issues

  • Belarus: The image of fruit powders was seriously damaged in 1990 when the market was full of low quality and even fake products.
  • Lithuania: Due to improving economy consumers will continue to switch to other soft drinks
  • Macedonia: Major competition from rtd still drinks and the closure of the main distribution channel, traditional retailers, as well as the poor allocation of shelf space in modern retailers has also contributed to the decline.
  • Russia: There has been a rapid expansion of recently launched local brands mainly due to the strong appeal of the functional features of the products, which are enhanced with 13 vitamins and essential minerals, including calcium, magnesium, iron and iodine.
  • Private Label is not big in this category as its cost is so low generally even for branded although it does play a part.
Key Highlights

  • Bosnia: The fruit powder category is perceived as healthier than some other soft beverages, due to the addition of vitamins. 
  • Russia: Previously this category was mainly populated by imported brands, however recently the category has seen a shift in favor of locally-produced, low priced, fortified with vitamins which are distributed via the institution channel and were initially supported by the federal government.
  • Bosnia: As a traditional beverage, having been in the market for decades, fruit powders are widely present in the traditional trade
  • Bulgaria: Fruit powders were one of the best performing categories in 2011. The continuing economic crisis led to a further reduction in consumer purchasing power and thus some consumers were drawn to the fruit powders category with its lowest average price.
  • Orange is the predominate flavor across East Europe followed by lemon.