Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Estonia beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
There was continued steady growth in GDP during the fourth quarter of 2012, with GDP growing 3.5% compared with the same period in 2011. The gradual growth in the economy is boosting consumer confidence. However, despite the growing economy, inflation has affected consumer purchasing power and dampened growth prospects.
What are the key drivers behind recent market changes?
There was 5.7% increase in average wages and salaries during the fourth quarter of 2012, compared with the same period in 2011. This increase in wages and salaries has helped improve consumer purchasing power. However inflation and rising cost of energy and fuel reduced consumers' disposable incomes and purchasing power, causing consumers to remain cautious especially with the uncertain mood swings of the economy.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Estonia beverage industry and want more detail and analysis on this data. Canadean's Estonia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q4 2012 vs Q4 2011, together with provisional 2012 volumes and latest 2013 forecasts
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q4 2012 vs Q4 2011, Provisional 2012 volumes, moving annual totals (MAT) and latest 2013 Forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- This quarters special focus is on Functional Soft Drinks and Healthy Innovation