Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Latvia beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Economic growth remained strong, with GDP expected to chart at around 5%, driven by high export levels. Growth has been supported by regained competitiveness and the wage-productivity gap has been closed. Whilst Latvia is the fastest growing economy in the EU, with a good record of job creation, the unemployment rate remains high at 13.5%. Average inflation stood at 2.3% with food and non-alcoholic beverages recording price rises of an average of 3.1%. However, alcoholic drinks and tobacco group decreased by 0.2% in December 2012 compared to Q4-11.
What are the key drivers behind recent market changes?
Hot drinks recorded increased sales volumes as a result of a colder summer and early snow falls in late October. However, the less favourable summer meant packaged water fell by around 3% throughout year. Juice volumes increased by 5% in the Quarter, as a result of new market players, new products and attractive introductory pricing across the category. Competition between the three main players in the energy drinks sector, Red Bull, Monster (Coca-Cola) and local producer Dynami:t, has maintained low pricing in the market and positive double digit sales figures.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Latvia beverage industry and want more detail and analysis on this data. Canadean's Latvia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q4 2012 vs Q4 2011, together with provisional 2012 volumes and latest 2013 forecasts
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q4 2012 vs Q4 2011, Provisional 2012 volumes, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- This quarters special focus is on Functional Soft Drinks and Healthy Innovation