Champagne is a key constituent of luxury spirit market and is often associated with celebratory occasions and events. France is the largest and most ancient wine and champagne producer in the world. Prolonged economic slowdown and sovereign debt crisis in European Union (EU) affected the overall consumption of champagne with global shipments volume declining in 2012 compared to previous year. The year 2012 was accompanied by low harvest in EU region due to drought conditions and rising average prices of champagnes. The UK remained the top export destination for champagne in 2012.
Shipments of champagnes to emerging markets like China, Japan, Australia, Brazil and India posted a strong growth registering new records both in volumes and value. Factors contributing to the demand in these countries include rising disposable income, increasing brand awareness, established consumer base, credit availability and improving standard of living.
LVMH is the worldwide leader in Champagne with a large portfolio of strong brands such as Ruinart, Moët & Chandon, Veuve Clicquot, Krug, Mercier and Dom Pérignon. Other significant players include Lanson-BCC, Vranken- Pommery, Laurent Perrier and Pernod-Ricard.
The current report analyzes the global champagne market, with focus on France, the US, the UK and Australia. In addition to providing a competitive landscape of the market, the report also profiles the major champagne houses. Further, it analyzes the major developments, growth drivers and issues that have taken place in the champagne market.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.