HYBRID AND ELECTRIC VEHICLES-CANADA-MARCH 2018


#1669915

N/A

Mintel

$ 4395

In Stock

The market for hybrid and electric vehicles has seen strong growth over the course of the last several years, with consumer consideration and attitudes pointing to a positive outlook for the future of the category. Fuel economy, economical pricing and government incentives are key factors that play a role in shaping consumer consideration for hybrid and electric vehicles. Operators in the category face hurdles such as vehicle range, variety in models and reducing MSRP. With consumers likely to respond well to brands with strong value and to those that provide vehicles with long range, auto makers will need to address these areas in order to reach their target audience.