30-39-year-olds, instead of young adults, show the highest interest in WeChat moment flow ads, especially those full-size SUV (Sports utility vehicles) and MPV (Multi-purpose vehicle) buyers. Therefore, car ads on this channel could highlight the large inner space, with a family theme to attract more attention.
Zhihu is now paid more attention to than WeChat and Weibo, especially by 20-29-year-olds. It is critical for car companies to build a credible brand image on such a platform in order to compete against independent car reviews. Using the language of the audience and making use of the comment board are the core tactics.