- Market Structure: Definition and demarcation of product groups, distribution channels and further segements
- Market Drivers: Executive summary of the most important factors of influence
- Total Market Analyis: Overview about the development of the total market and the individual segments as well as forecasts for the next 3 years
- Competition Analysis and Market Shares: Market shares of the TOP manufacturers in terms of quantity and value for the last two business years as well as rankings and changes in market shares.
- Methodology and Data Sources
The market and competitive analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information.
The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analyzed by means of multivariate regression analysis and updated each year.
The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses.