The feminine hygiene and sanitary protection products market is up against several challenges, including private label brands and other new product innovations. Brands that continue to innovate and offer line extensions, as well as build a relationship with users, will be most successful.
Some questions answered in this report include:
- How can name brands effectively compete with store brands in this market?
- Do new innovations such as menstrual cups steal share from traditional pads and tampons?
- Are women using sanitary protection products for light bladder leakage, instead of products designed for this specific use?