Sanitary Protection and Feminine Hygiene Products - UK - May 2013


#168649

162pages

Mintel

$ 2250

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With an ageing population, the market could cater better for women who are leaving the sanitary protection market but entering the adult incontinence market. Closing the gap between pre- and post-menopause could come in the form of product ranges targeted to specific needs of this time in a woman’s life. On the other end, the younger demographics, who are influenced by recommendations, offer opportunities to catch women as they enter the market, and drive brand loyalties.

Some questions answered in this report include:

  • How will the ageing population impact this market?
  • How can the feminine hygiene market be expanded?
  • What are the opportunities with the younger demographics entering the market?
  • How is own-label performing in this category?
Table of Content

Introduction
Definitions
Sanitary protection
Feminine hygiene products
Adult Incontinence
Excluded
Methodology
Consumer research
Abbreviations

Executive Summary
Issues in the Market
Trend Application
Market Environment
Who’s Innovating?
Market Size and Forecast
Segment Performance
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Channels to Market
The Consumer – Usage of Sanitary Protection and Feminine Hygiene Products
The Consumer – Interest in New Products
The Consumer – Attitudes Towards Sanitary Protection, Feminine Hygiene and Adult Incontinence
Consumer Typologies

Appendix – Market Size and Forecast

Appendix – Market Share

Appendix – Brand Research

Appendix – The Consumer – Usage of Sanitary Protection and Feminine Hygiene 
Products

Appendix – The Consumer – Interest in New Products

Appendix – The Consumer – Attitudes Towards Sanitary Protection, Feminine Hygiene and Adult Incontinence

Appendix – Consumer Typologies