Mobile Advertising - US - May 2013


#168652

104pages

Mintel

$ 3173

In Stock


The amount of real estate available for mobile ads, including apps, websites, games, mobile search, mobile social networking, and streaming audio and video, is enormous. With $3.4 billion in spending in 2012, marketers are staking positions in these new ad formats, but the most basic question regarding ad placement is still under discussion: does mobile advance sales, brand equity, both, or neither?

Some questions answered in this report include:

  • Is the phone too personal for ads?
  • Is the phone too small or slow for advertising?
  • Are mobile ads effective?
  • Apps: Best deployed above the line or below?