Mobile Advertising - US - May 2013




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The amount of real estate available for mobile ads, including apps, websites, games, mobile search, mobile social networking, and streaming audio and video, is enormous. With $3.4 billion in spending in 2012, marketers are staking positions in these new ad formats, but the most basic question regarding ad placement is still under discussion: does mobile advance sales, brand equity, both, or neither?

Some questions answered in this report include:

  • Is the phone too personal for ads?
  • Is the phone too small or slow for advertising?
  • Are mobile ads effective?
  • Apps: Best deployed above the line or below?

Scope and Themes
What you need to know
Data sources
Sales data
Consumer data
Abbreviations and terms

Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Market Size
Competitive Context
Market Drivers
Innovations and Innovators
Reach and Research
Mobile Web Activities
Dads and Moms
Impact of Race and Hispanic Origin
Custom Consumer Groups: Based on Ad Engagement

Appendix – Additional Consumer Data

Appendix – Trade Associations