The amount of real estate available for mobile ads, including apps, websites, games, mobile search, mobile social networking, and streaming audio and video, is enormous. With $3.4 billion in spending in 2012, marketers are staking positions in these new ad formats, but the most basic question regarding ad placement is still under discussion: does mobile advance sales, brand equity, both, or neither?
Some questions answered in this report include:
- Is the phone too personal for ads?
- Is the phone too small or slow for advertising?
- Are mobile ads effective?
- Apps: Best deployed above the line or below?
TABLE OF CONTENT
Scope and Themes
What you need to know
Abbreviations and terms
Issues in the Market
Insights and Opportunities
Innovations and Innovators
Reach and Research
Mobile Web Activities
Dads and Moms
Impact of Race and Hispanic Origin
Custom Consumer Groups: Based on Ad Engagement
Appendix – Additional Consumer Data
Appendix – Trade Associations