Consumers see online channels as a starting point for financial advice, but believe that online services lack the professionalism, expertise or authority associated with IFAs or bank-based advice services.
Some questions answered in this report include:
- Does the ‘independent advice’ label matter post-RDR?
- Are consumers willing to pay for financial advice?
- Will online tools fill the advice gap created by the RDR?
- What do consumers look for from financial advice services?