Consumers and Financial Advice - UK - May 2013




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Consumers see online channels as a starting point for financial advice, but believe that online services lack the professionalism, expertise or authority associated with IFAs or bank-based advice services.

Some questions answered in this report include:

  • Does the ‘independent advice’ label matter post-RDR?
  • Are consumers willing to pay for financial advice?
  • Will online tools fill the advice gap created by the RDR?
  • What do consumers look for from financial advice services?