Non-Alcoholic Beverages at Restaurants - US - May 2013


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142pages

Mintel

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Consumer tastes have become more sophisticated, and they are increasingly searching for new specialty beverages that offer a unique experience. However, a greater focus on health aspects of sugary beverages and their link to obesity is affecting the market and causing shifts in menuing and the promotion of beverages.


Some questions answered in this report include:

  • How do health concerns influence beverages?
  • How can operators appeal to the rising complexity of consumer tastes?
  • How can operators meet new needs as the role of drinks shift?
  • How can operators entice consumers away from ready-to-drink options?
TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Issues in the Market
Insights and Opportunities
Innovations and Innovators
Trend Applications
Market Drivers
Competitive Context
Featured Companies
Marketing Strategies
Menu Analysis: Item Overview
Menu Analysis: Soda
Menu Analysis: Tea
Menu Analysis: Coffee
Menu Analysis: Juice
Menu Analysis: Smoothies
Menu Analysis: Lemonade
Menu Analysis: Shakes
Non-Alcoholic Beverages Ordered at Restaurants
Changes in Non-Alcoholic Beverage Behavior
Consumer Behavior for Non-Alcoholic Beverages
Important Qualities of Non-Alcoholic Beverages
Restaurant Drivers for Non-Alcoholic Beverages
Consumer Attitudes toward Non-Alcoholic Beverages
Cluster Analysis

Appendix: Other Useful Consumer Tables

Appendix: Trade Associations