Consumer tastes have become more sophisticated, and they are increasingly searching for new specialty beverages that offer a unique experience. However, a greater focus on health aspects of sugary beverages and their link to obesity is affecting the market and causing shifts in menuing and the promotion of beverages.
Some questions answered in this report include:
- How do health concerns influence beverages?
- How can operators appeal to the rising complexity of consumer tastes?
- How can operators meet new needs as the role of drinks shift?
- How can operators entice consumers away from ready-to-drink options?