Organic personal care products are manufactured from natural ingredients of plant extracted under eco-friendly conditions. Products include under body care, facial care and sun care are conditioners, shampoos, hair colors, mouthwashes, toothpastes, mascaras, lipsticks, foundations, feminine hygiene products and deodorants among others. These products do not contain synthetic chemicals such as parabens, phthalates, petrochemical and aluminum salts. Ecocert, Soil Association, Cosmebio, ICEA, BDIH, OASIS, NPA, and NSF are the various standards existing in Europe, Asia Pacific, North America and other regions in order to regulate and certify the organic products in these regions. In addition, international and regional organizations such as Cosmos and NaTrue standardize the organic personal care industry.
Organics is the fastest growing segment of the global personal care industry. Rising concerns for health safety, increasing go green consciousness and growing consumer awareness towards hazards of synthetic chemicals has fueled the demand for organic personal care products. Many health diseases are associated with the use of synthetic personal care products due to the presence of chemicals such as phthalates, petroleum based chemicals, parabens and aluminum salts among others. Thus, consumers prefer organic personal care products which are non toxic and also environment friendly. So, increasing health awareness among consumers would continue to drive the growth of the organic personal care market during the forecast period.
Shorter shelf life of organic personal care products is a factor limiting consumer demand. Synthetic products are loaded with large amount of preservatives in order to conserve their attributes. Organic personal care product manufacturers have a hard time sourcing organic ingredients as an alternative to synthetic preservatives. The organic products with natural preservatives have a short shelf life or need to be refrigerated. As companies seek alternatives to synthetic preservatives, the organic personal care industry as a whole is moving forward on this challenging issue. For instance,
Aubrey Organic has developed a preservative with grape seed extract and vitamins which help to extend the shelf life of organic personal care products. Further, developments in this field can help manufacturers overcome the hurdle of short shelf life.
Skin care products are the largest segment in terms of revenue and will continue to dominate the organic personal care product market during the forecast period. The market is witnessing growth owing to increasing consumer awareness towards personal health and hygiene and rising concerns regarding skin care. Hair care segment is the second largest segment in organic personal care market. The major factors contributing to the growth of this segment are new product launches and widening distribution channels.
The cosmetic segment is another highly attractive segment growing at a decent rate. The market is witnessing growth partly due to large numbers of new entrants in the category and increasing availability of products. But the major factor fuelling the market growth is the increasing investment from large cosmetic retailers, financial and private investors and manufacturers. Investment is also coming from large cosmetic companies who are either launching certified products or acquiring organic cosmetic companies.
The oral care segment falls in the medium attractive category. Increasing awareness of the importance of oral hygiene and expanding range of new products available is expected to drive the growth of the market in the future. Moreover, growing dental tourism is another factor which is expected to contribute towards the market growth. Others segment which includes deodorants, feminine hygiene products, etc is expected to grow at a sluggish rate.
In 2013, North America was the largest market. The market was witnessing growth partly due to increased awareness about the organic principle and mainly due to entry of new multinationals which are making organic products more easily accessible and visible for the consumer. Europe followed North America in terms of demand and accounted for the second largest share in the overall organic personal care market in 2013.
The report segments the organic personal care product market as:
Organic Personal Care Market, by type
- Skin Care
- Hair Care
- Oral care
Organic Personal Care Market, by region
- North America
- Asia Pacific
- South Korea