Pizza - UK - July 2013


#170978

159pages

Mintel

$ 2835

In Stock


Although the pizza market has been fairly reliant on commodity inflation and the thriving chilled sector for underlying growth, this report identifies tangible NPD opportunities to potentially encourage stronger volume growth and expand the user base. These include a clear demand among parents for pizza designed for children, strong interest in gluten-free and microwaveable pizzas and – in the wake of the horsemeat scandal – an appetite for British –sourced meat in toppings, peaking among the lower usage yet fast-growing over-65s demographic.