Pizza at Retail - US - July 2013


#171215

184pages

Mintel

$ 3995

In Stock


The biggest competition for frozen pizza brands is consumers’ return to restaurant pizza as spending power revives alongside the recovering economy. Frozen brands must work harder to improve the quality of their products so that they can better compete with restaurant pizza. Doing so will require improving recipes, variety, and healthfulness, as well as the addition of side dishes that fit the same criteria.