- Future forecasts and historic market data can improve market and strategic planning.
- Understand which channels and products will be the major winners and losers in the coming years.
- Know the share of sales between different products in your key channels and how this will develop.
- Assess the impact of economic recession and recovery on market growth.
Introduction and Landscape
Why was the report written?
"The Future of Retailing in India to 2017" is based upon an extensive, cross-country, industry research program which brings together Canadean's research, modelling, and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, and shifting consumer behavior; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2007 through to 2017, with actuals being provided for 2012. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.
What is the current market landscape and what is changing?
The retail market in India grew at a CAGR of 12.47% during the period 2007-12 and will grow at a rate of 13.23% from 2012-17.
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns how changes in consumers' behavior have affected the retail sector for different product categories and channels.
What makes this report unique and essential to read?
This report provides detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in India. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data.
Key Features and Benefits
- Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
- Detailed channel coverage is provided, covering 17 products, across four channel groups that include: General Retailers, Specialist Retailers, Value Retailers, and Online Retailers.
- Forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category and channel dynamics, and therefore quickly and easily identify the key areas in which they want to compete in the future.
Key Market Issues
- India is currently plagued with a high rate of inflation, which has raised concerns among foreign investors about the health of the economy. The state of affairs has led to multiple agencies downgrading the country's investment rating and projected economic growth.
- It is at the discretion of each state whether they would like to adopt the FDI policy. States which have a ruling party similar to the centre have adopted the FDI policy whereas states ruled by opposition parties have not.
- General retailers was the largest channel group with convenience stores (including independents) and gas stations recording the highest sales among the various channels under general retailers channel group during the review period. Hypermarkets, supermarkets and hard discounters channel recorded the second highest sales during the same period
- The Indian rural consumer, which constitutes 68.8% of the total population according to the 2011 census, significantly contributes to unorganized retail sales in the country. However, incentives such as discounts and giveaways offered by organized retail outlets can easily motivate consumers towards them.
- The airport retailing business in India has emerged as an important concept in the backdrop of new world-class international airports already set up at Delhi, Bangalore, and Hyderabad, with Mumbai and Chennai to follow suit.
- Retailers have increasingly started adopting innovative ideas to counter competition, maximize reach, and thereby gain higher footfalls. Innovations are also being seen in the age-old concept of loyalty programs adapted by large retail houses, to better suit the modern-day customer