Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Mexico beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The Mexican economy had slow growth in Q2-13, induced by a higher unemployment rate and a slowdown of its domestic consumption, its manufacture production and its exports, mainly affected by the struggling economy of its leading trading partner, United States (around 80% of Mexican exports go to the United States).
What are the key drivers behind recent market changes?
The beverage industry is now looking towards new flavors and formulas consistent with healthy consumer preferences. The healthy consumer trend is widely supported by a government advertising campaign on radio and television. As a result, sports drinks reported positive growth and were assisted by promotions in the modern retail channel.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Mexico beverage industry and want more detail and analysis on this data. Canadean's Mexico Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q22013vsQ22012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q22013vs Q22012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots).