Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Russia beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
GDP increased by 1.9%, which was lower than previous forecasts of economic growth in Russia. The economic development in the quarter was negatively affected by a slight decline of industrial output, further reduction of export revenues compared to the same period in the previous year and low level of investments in fixed assets by local enterprises.
What are the key drivers behind recent market changes?
For Q2-13, overall soft drinks consumption increased by slightly above 2%, driven by accelerated consumer demand for good quality carbonates, iced/rtd tea and energy drinks which experienced consumption volume boosts of 5%, 19% and 27% respectively.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Russia beverage industry and want more detail and analysis on this data. Canadean's Russia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits