Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the USA beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Second quarter GDP growth is estimated to be no greater than 0.5%.Consumer spending, which alone accounts for roughly two-thirds of the GDP measure, rose at a 2.6% annualized pace in the quarter.
What are the key drivers behind recent market changes?
Lawyers for New York Mayor Michael Bloomberg's administration tried to convince an appeals court mid-June to reinstate a ban on large sugary drinks, three months after a judge struck it down at the eleventh hour as an illegal overreach of executive power.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the USA beverage industry and want more detail and analysis on this data. Canadean's USA Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q22013vsQ22012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q2 2013vs Q22012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours.