Since 2003, China’s liquor industry has showed the trend of rapid development and the market demand has continuously risen. In 2012, the liquor industry achieved the sales revenue of CNY 446.625 billion, rising 19.21% year-on-year and achieved the total profit of CNY 81.856 billion, rising 48.52% year-on-year.
According to the statistics of the National Bureau of Statistics of China, as of 2012, there were 1,290 enterprises with the national above designated scale in the liquor manufacturing industry, among which, the private enterprises accounted for 66.8% and the small-sized enterprises account for 84.92%; the market concentration ratio was still low. In the industry, the development of enterprises is non-unified; with the weakness of national economy and the introduction of various polices, the liquor industry suffered the unprecedented shock: the high-end liquor decreased the price one after another so as to promote the market sales.
Huidian Research releases Investment Opportunity and Development Prospect of China Liquor Industry, 2013, which mainly includes the following contents: liquor industry’s policy environment, status quo, and market scale, development of key regions, characteristics of imports & exports, development trends, investment opportunities and risks etc. Moreover, it makes the focusing analysis of the five major enterprises as well as analyzing the future development opportunities of the industry. In addition, it also makes an in-depth research and discussion of main existing problems in the current development of China’s liquor industry and enterprises’ countermeasures.