Dark Spirits - US - October 2013




$ 3995

In Stock

Despite its recent success, the dark spirits category still faces obstacles to becoming more commonplace in consumers’ alcohol routines. Flavor innovation and new products have piqued the interest of some adults of legal drinking age, but ongoing sales are dependent on consumer loyalty, not just product trial. Manufacturers must emphasize the variety and versatility available from products and encourage consumers to feel more confident in exploring new whiskies, liqueurs, and/or Cognacs.