Hair Colourants and Home Perms - UK - November 2013


#178974

161pages

Mintel

$ 2834

In Stock


Although the market has seen notable innovation from 2012-13, driven by new formulas and easier application methods, health concerns remain an area of some contention in the media. Brands have a responsibility to their users to be more transparent about product content and facilitate easier allergy testing initiatives to alleviate negative publicity. In turn, this is likely to boost brand loyalty and usage of hair colourants, particularly by the more cautious colourer.