Sun Protection and Sunless Tanners - US - November 2013


#179071

165pages

Mintel

$ 3995

In Stock


The sun protection and sunless tanners category is starting to show signs of struggle. There are some specific challenges that need to be addressed. Companies need to better engage with men to educate them around sun protection and grow their usage. Determining ways to increase regular sunscreen usage is also important, as is breaking the category’s seasonal perceptions.