Connected TV Insight - Key partnerships


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Content/device - Pay-TV providers/device - Software/device Inside television’s new environment, veteran TV players and new entrants alike are working to secure a slew of cooperation agreements: content – device, device – broadcaster, software platform – device.

Based on a global market analysis, this insight takes stock of the main agreements that are shaping the connected TV market: the momentum created by partnerships initiated by content providers is picking up, devices are an increasingly integrated part of service plans, and we expect to start seeing a consolidation of today’s fragmented connected TV platform market.

This insight is part of our Connected TV Distribution Watch that includes:

  • a half-yearly updated Database (March & September 2013)
  • a half-yearly Status Report (March & September 2013)
  • Three insights on the sector key issues (focus on a specific market, latest trends analysis, offers and key player benchmark).
Table of Content

1. Main findings

2. Content – device partnerships: OTT gathering steam
2.1. Europe
2.2. The United States
2.3. Asia/Pacific
2.4. Latin America

3. Pay-TV – device suppliers partnerships: creating new solutions
3.1. Companion devices: the central ingredient
3.2. Smart TV solutions for the main set starting to appear
3.3. The result: development of Operator as an App solutions
3.4. Hybrid devices providing an alternative
3.5. Devices an increasingly integral part of pay-TV providers’ line-up

4. Software – device partnerships: is consolidation inevitable?
4.1. Proprietary platforms
4.2. Standards and alliances
4.3. Non exclusive integration of third-party platforms
4.4. Is it merger and acquisition time for smart TV platforms?

Table 1 : Agreements between content providers and connected device suppliers in Europe
Table 2 : Agreements between content providers and connected device suppliers in the United States 12
Table 3 : Agreements between content providers and connected device suppliers in Asia/Pacific .. 14
Table 4 : Agreements between content providers and connected device suppliers in Latin America16
Table 5 : Agreements between pay-TV providers and connected device suppliers in Europe
Table 6 : Agreements between pay-TV providers and connected device suppliers in North America
Table 7 : Agreements between pay-TV providers and connected device suppliers in Latin America
Table 8 : Agreements between pay-TV providers and connected device suppliers in Asia/Pacific .. 20
Table 9 : Agreements between pay-TV providers and connected device suppliers in the rest of the world
Table 10: Examples of smart TV suppliers’ proprietary platforms
Table 11: A selection of smart TV alliances and standardization initiatives
Table 12: Examples of partnerships between smart TV platforms and device suppliers
Table 13: Examples of app store partnerships


Figure 1: Maxdome, Germany’s TVoD market leader in 2012
Figure 2: Motto TV
Figure 3: The Verizon FiOS TV app on Xbox 360
Figure 4: Netgem line of hybrid devices
Figure 5: The smart TV technical environment
Figure 6: The smart device population: the MLB example
Figure 7: The OpenTV 5 broadcast-IP solution