White Spirits - US - November 2013


#179687

198pages

Mintel

$ 3995

In Stock


Vodka easily dominates the surveyed white spirit and RTD segments, both in volume sales and reported consumption. However, consumers are no longer loyal to one alcoholic beverage or another. Emphasis on craftsmanship, quality, and almost limitless flavor innovation should be leveraged by rum, tequila, gin, and RTD segments to bring in new drinkers both on- and off-premise.