Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Hungary beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Consumer purchasing power remains weak in Q3-13, with general economic conditions unfavourable. Unemployment is reported to have dropped to around 10%, but the increase in private sector unemployment continues.
What are the key drivers behind recent market changes?
Although a spell of extreme heat in July and August seems to have pushed up sales in a number of beverage categories, the very cold weeks that followed in September seem to have destroyed the surplus.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Hungary beverage industry and want more detail and analysis on this data. Canadean's Hungary Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q3 2013 vs Q3 2012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q3 2013 vs Q3 2012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Focus on Functional Soft Drinks and Healthy Innovation
Key Market Issues
- The trend towards introducing fruit flavoured energy drinks remains important, with the majority of brands offering at least one. Local fruit flavours (apple, pear, berries) are more popular than exotic mixes
- The heat wave experienced during part of July and August seems to have helped beer consumption register a small, less than 1% growth on a quarterly basis.
- The raw milk shortage in Hungary intensified further, with more and more farmers choosing to export their raw milk to destinations like Italy, where prices are higher.
- Although Private Label products dropped in volume during Q3-13, the fall was not as heavy as the branded market so they made some share gains. Affordability is the key driver, with consumers keen on good quality products at lower prices.