Bosnia-Herzegovina Quarterly Beverage Tracker Report Q3 2013




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Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Bosnia-Herzegovina beverage market

Introduction and Landscape

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

Despite pressure being felt by the beverage industry as a whole, the soft drinks market suffered the most with over 11% drop. The only bright spot was energy drinks, although per capita volumes were still low.

What are the key drivers behind recent market changes?

The impact of economic crisis is still being felt on the beverage industry. Job concerns and lower disposable income heavily affected consumption and even monthly hard price discounts did not bring expected volumes gains. 

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the Bosnian-Herzegovinian beverage industry and want more detail and analysis on this data. Canadean's Bosnia-Herzegovina Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

  • Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
  • An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements. 
  • Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
  • Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest distribution news.
  • Focus on functional soft drinks and healthy innovation

Key Market Issues

Poor GDP per capita is not showing any recovery and is expected to remain stable in 2013. 
High and increasing unemployment is still the key macroeconomic obstacle, despite rising industrial production, to recovery in 2013.
The economic downturn continues to put stress on consumers, resulting in accelerating changes in basic purchasing patterns. More than ever before, an important part of shopping is consumers focusing on their list of priority products which is shrinking.
Most local companies faced liquidity problems caused by lower turnover.
The weather in this quarter was average and did not affect consumption.

Key Highlights

  • The only alcoholic beverages category to perform well was the popular (though still niche) cider category, thanks to strong marketing and Horeca investments. 
  • Hot tea benefitted from the fact that it is no longer perceived solely as a curative to be drunk in the winter.
  • The effects of the aflatoxin crisis are receding and it is receiving less media attention which improved consumer confidence in the quality of dairy categories.
  • Energy drinks grew thanks to several factors; good distribution power and numerous cooler positions, aggressive price promotions and a wider flavour range from some brands.
  • Soymilk is perceived as much healthier than dairy products, especially during the aflatoxin crisis, and has continued to gain share.