Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Switzerland beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Soft drinks remained positive; promotions helped drive packaged water growth and the good summer weather boosted iced/rtd tea drinks
What are the key drivers behind recent market changes?
Difficult market conditions (linked to unemployment, weak exports and conservative consumer confidence) continue to adversely impact the away from home channel, with beer sales hit most heavily
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Switzerland beverage industry and want more detail and analysis on this data. Canadean's Switzerland Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Focus on Functional Soft Drinks and Healthy Innovation
Key Market Issues
- According to the Secretary of Economic Affairs, the latest statistics on unemployment show an increase from 2.9% in June to 3.0% in July. This represents an increase of 10.5% over the figures posted in July 2012.
- Despite an exceptional warm and dry summer, poor consumption in August contributed to the weak results of the carbonates category in Q3-13
- No new flavors or promotion behind Coca-Cola's Powerade, the main source of volume for the sports drinks category
- The beer category lost almost 6% in the third quarter. Contributing factors were the large decreases in Swiss produced, branded beers (including licensed beers)
- Within the Other alcoholic beverages market, increasing alcohol awareness programs and test purchases put pressure on consumption volumes of younger consumers, whilst the older target groups continue to shrink
- Juice producers benefit, in part, due to the economic conditions and exchange rate differences
- Flavoured water products from Volvic continue to show double-digit growth and support overall still drinks development
- Sales of chocolate flavored milk are struggling from both poor placement on shelves and also health-conscious consumer preference for organic white milk. To help address this, Heidi chocolate milk brand was positioned as the main sponsor for the Swiss national sport of elite wrestling
- Hot tea volumes increased for the third quarter this year and are expected to do so again in Quarter 4. In addition to solid stable development of herbal infusions, loose tea, instant teas, wellness teas and new tea capsules, the net consumption of black and green tea has also grown.
- The Economic Commission of the National Assembly (WAK) rejected the previous ruling regarding alcohol prevention, as part of a total revision of alcohol policy. This will negatively affect consumption figures for young consumers, but is not expected to affect overall consumption figures.