China Quarterly Beverage Tracker Report Q3 2013




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Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the China beverage market

Introduction and Landscape

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

Commercial beverages slightly picked up its growth in Q3-13 (8.4%), thanks to the soft drinks market which achieved double-digit growth.

What are the key drivers behind recent market changes?

Industry confidence levels are better than the previous quarter, despite net prices rising. The Chinese market continues to grow and develop, reaching more consumers in spite of a slowing economy.

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the China beverage industry and want more detail and analysis on this data. Canadean's China Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

  • Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
  • An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements. 
  • Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
  • Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest Industry News.

Key Market Issues

  • China's economy grew at 7.8% in Q3-13, faster than the 7.7% and 7.5% growth rate registered respectively in Q1 and Q2.
  • The price of raw milk rose around 10 percent (year on year) during the first eight months of 2013 and dairy producers including Yili, Mengniu and Want Want raised the prices of certain products; price increases ranging from 5% to 15% were seen.
  • Private Label only captures a very small share in the commercial beverage market because of a low acceptance by consumers, amidst a few quality concerns. However, some modern retailers (including Wal-Mart and 7-eleven) are working hard to promote their own brands.
  • China's Purchasing Manager Index (PMI) stood at 50.3, 51.0 and 51.1 respectively in the three months of Q3-13, indicating that the upward trend of China's economy will suspend soon and the growth rate of the domestic economy is expected to experience a slight decline.
  • Chinese consumers experienced a relatively hot autumn in 2013. The third quarter also saw more rainfall than expected, with a higher level noticeable in both July and September (when compared to the same period in previous years).

Key Highlights

  • Nestl has further enhanced its presence in north China. A new bulk/HOD water production line was installed in Nestl's Tianjin factory in the first half of 2013.
  • Kvass from Wahaha continued to help Wahaha gaining more share in the carbonates market. The company focused on promoting the products on TV and street posters all over the country. Many people, especially out of north region, are the first time to know about this kind of product and are curious to try the new taste.
  • Chinese alcohol producers are eyeing foreign markets now that domestic sales growth has shrunk amidst China's frugality campaign.
  • As China's growing middle class continued to appreciate wine, in Q3, former Chinese NBA star and now Napa Valley winemaker, Yao Ming, is eyeing a full-court press on this newly emerging group of wine drinkers by launching a new tier of wines on the Chinese market.
  • The prevalence of banana flavoured milk continued into the third quarter of 2013 , with Want Want launching its own variant in July 2013.