Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Czech Republic beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The hot weather in July and August had a positive effect on the main soft drinks categories, such as iced/rtd tea drinks and carbonates. Sales of soft drinks declined only very marginally in Q3-13, a significant improvement on previous quarters. Consumer confidence, however, remains low and people are still cutting back on all unnecessary spending, including perishables and food.
What are the key drivers behind recent market changes?
With low consumer confidence, the hot weather was not enough to lift sales of soft drinks out of a decline. High unemployment remains a key concern and one of the main factors halting consumer spending.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Czech Republic beverage industry and want more detail and analysis on this data. Canadean's Czech Republic Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Focus on Functional Soft Drinks and Healthy Innovation
Key Market Issues
- Hot weather in Q3-13 benefitted the carbonates category, with volumes growing for the first time in months. All flavour segments apart from citrus were revived by the high temperatures.
- Traditional still drinks were hit hard by low consumer confidence, with even some leading brands reportedly seeing a steep decline.
- Squash/syrups continued to grow healthily, with consumers tending to switch towards lower cost squash/syrups during times of economic uncertainty.
- There is still very little understanding of the sports drinks category and younger consumers have begun to opt for energy drinks which are more widely available and have a reduced price.
- Beer exports rocketed during Q3-13 as Czech lager continues to be successful despite the on-going difficult financial climate in the Eurozone.
- The difference in price between fresh and ambient white milk narrowed in Q3-13, which resulted in consumers switching to fresh milk. Ambient white milk, therefore, saw a sharp decline.
- Warm weather in Q3-13 saw juice sales grow by 2%. The frequency of special offers also helped boost sales.
- Sales of fruit powders continued to decline, as the leading brand Tang disappeared from the shelves of most multinational retailers. Consumers are also switching to squash/syrups from traditional powders, which have lacked innovation for many years.
- Under a newly approved law on compulsory alcohol labelling, producers and distributors will be required to pay a deposit. This is likely to impact smaller producers and retailers.
- Sales of cultured dairy drinks grew moderately in Q3-13, as a result of the performance of traditional drinks due to the health awareness trend.