Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the France beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Soft drinks showed growth driven by some key categories and segments Alcoholic drinks also saw some growth which dairy drinks were static .
What are the key drivers behind recent market changes?
GDP growth stagnated and unemployment showed a minor improvement the summer weather was good overall. A strong campaign from a multinational player boosted carbonates.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the France beverage industry and want more detail and analysis on this data. Canadean's France Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Focus on Functional Soft Drinks and Healthy Innovation
Key Market Issues
- GDP was stagnant in Q3 but expected to show growth in Q4. This would lead GDP to be at pre-crisis levels by the end of the year-a cheering thought for consumers.
- Unemployment showed a marginal improvement which demonstrated to consumers that things are moving in the right direction.
- Good summer weather boosted the seasonal categories.
- A strong campaign by a multinational boosted carbonates.
- The sugar tax has eroded the price advantage of PL lines and brands made gains.
- Carbonates grew, the growth was only modest but follow several consecutive quarterly declines.
- The lemon-lime carbonates segment showed double-digit growth.
- Still drinks was the only JNSD category to grow, it benefited from the good summer weather and the category is popular due to more modern styles of still drinks such as Oasis and Volvic au Jus.
- As a seasonal category, iced/rtd drinks particularly benefitted from the good summer and grew 7%.
- Special and blonde beers drove the category to growth.