Croatia Quarterly Beverage Tracker Report Q3 2013




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Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Croatia beverage market

Introduction and Landscape

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

There was a continued decline in real turnover for food and beverages (-6.5%) and tobacco (-3.4%) during July and August, compared to the same period in 2012.

What are the key drivers behind recent market changes?

Consumers are cutting spending to cope with tight household budgets and an uncertain future Greater tourist numbers have been reported, but the impact on beverage consumption has been weak

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the Croatia beverage industry and want more detail and analysis on this data. Canadean's Croatia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

  • Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
  • An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements. 
  • Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
  • Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
  • Focus on Functional Soft Drinks and Healthy Innovation

Key Market Issues

  • There was a 1.1% increase in the Consumer Price Index (CPI) in September 2013 compared with September 2012. Within food and non-alcoholic beverages, dairy products and eggs recorded the highest price increases (by 11.1%).
  • Private Label products continued with a mixed performance in the beverages market, in many categories performing below the overall market, such as carbonates, where PL products continued to lose against major brands, driven by new flavours, intense marketing activities and price reductions.
  • The critical situation concerning the purchase of raw milk from local farmers continued. In July and August 18% less milk was purchased from farmers compared with the same months in the last year, which resulted in a low production of dairy products and higher prices. Production of milk notably decreased
  • Low calorie carbonates variants declined ahead of the market due to the weak performance of flavoured water. This was the first quarter in which flavoured water faced declining sales
  • Even categories that offer great price per litre value saw declines in the face of prudent consumers.

Key Highlights

  • On 1 July Croatia became a member of the European Union.
  • Despite rising prices throughout much of the industry, prices of soft drinks remained stable, at the same level reached in September 2012
  • In the first six months since the introduction of compulsory fiscal cash registers at the beginning of 2013 (see QBT4-12) Croatian companies, which are liable for VAT and do business in cash, reported in total €1.73 bn higher turnover than in the same period of the previous year; more than half of the increase was reported by on-premise channel and retailers.
  • There was a 5.5% increase in tourist arrivals and a 2.6% increase in overnight stays in July-August 2013 compared to the same period in 2012 owing to the hot weather.
  • Cider consumption was not only stimulated by favourable weather conditions but also by improved market coverage and the introduction of a few new products.