Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Republic of Ireland beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Packaged water and carbonates were up whilst premium priced categories such as iced/rtd tea drinks declined.
What are the key drivers behind recent market changes?
The Irish economy returned to growth in the second quarter, signalling an improvement in the economic outlook and although demand remains weak it has improved. The warm summer boosted commercial beverages. Consumers remain very price aware.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Republic of Ireland beverage industry and want more detail and analysis on this data. Canadean's Republic of Ireland Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Focus on Functional Soft Drinks and Healthy Innovation
Key Market Issues
- The warm weather boosted many soft drinks categories.
- The Irish economy returned to growth in the second quarter of 2013 ending the country's second recession in five years.
- Consumers remain cautious about spending and household budgets are under pressure, this is exacerbated by uncertainty over the 2014 budget and what further austerity measures it will bring.
- PL lines are taking share from bands in some categories due to cautious consumer spending.
- Both the carbonated and still water segments of the packaged water category benefited from the above average temperatures.
- JNSD driven down by the premium price point of the juice and nectars categories.
- Sports drink showed real growth for the first time in several years.
- Strong brand support pushes the category to double-digit growth.
- Warm weather and strong promotion of a major brand was key to cider's good performance.