Italy Quarterly Beverage Tracker Report Q3 2013




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Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Italy beverage market

Introduction and Landscape

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

Soft drinks, dairy drinks and alcoholic drinks are in decline with only a couple of categories within these groups able to show growth.

What are the key drivers behind recent market changes?

High unemployment and declining GDP leading to reduced household spending.

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the Italy beverage industry and want more detail and analysis on this data. Canadean's Italy Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

  • Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
  • An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements. 
  • Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
  • Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
  • Focus on Functional Soft Drinks and Healthy Innovation

Key Market Issues

  • Unemployment was up in Q3-13 compared to Q3-12. Youth unemployment is also up and particularly concerning. This harmed all categories.
  • In Q2-13, GDP declined by 0.3% compared to Q1-13 and by 2.1% compared to Q2-12. This was symptomatic of the poor economic situation which commercial beverages had to battle.
  • Household spending dips again following a slight recovery in May. This was bad news for commercial beverages.
  • Hotly debated VAT increase finally implemented. The last thing that cash strapped consumers wanted to see was increased taxation.
  • The weather was not as good in Q3-13 as in Q3-12 which contributed to declines.

Key Highlights

  • Carbonates declined by nearly 5% in Q3-13, largely due to an overall reduction in consumer demand, caused by record high unemployment and increased taxation.
  • Juice, nectars and still drinks all contracted due to reduced consumer spending.
  • In nectars and still drinks PL lines performed ahead of the market and in juice ambient PL lines declined ahead of the market.
  • Energy drinks was the only soft drinks category able to grow. 
  • Beer sales saw a 3% decline.