Latvia Quarterly Beverage Tracker Report Q3 2013




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Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Latvia beverage market

Introduction and Landscape

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

Carbonates and packaged water categories continued to be the main volume contributors to the growth of soft drinks, both boosted by the weather conditions in Q3-13. Raw milk prices increased globally at the start of the quarter which consequently caused an increase of raw milk prices in Latvia.

What are the key drivers behind recent market changes?

Latvia prepares to switch to the euro from 1 January 2014. The government announces proposal for significant excise duty increases of non-alcoholic and alcoholic beverages, including beer.

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the Latvia beverage industry and want more detail and analysis on this data. Canadean's Latvia Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

  • Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
  • An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements. 
  • Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
  • Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
  • Focus on Functional Soft Drinks and Healthy Innovation

Key Market Issues

  • Latvia will officially adopt the euro at the start of 2014; prices are already also shown in euro. Support for the euro amongst Latvians is very low due to fear of inflation, financial instability in the Europe Union and patriotic sentiment.
  • The Ministry of Health of the Republic of Latvia has announced a project to introduce excise duty on 'unhealthy foods', including beverages with high sugar content and alcoholic beverages. The excise duty on soft drinks is expected to double in 2014.
  • With producers focusing more on premium beers than on volume, there was small drop in volume of 2% in Q3-13. Small brewers are continuing to slowly gain share
  • The carbonates other fruit flavour segment is expected to drop in 2013 overall as there were no new product launched to match last year's introduction of Fanta kiwi/strawberry
  • Due to the good summer weather, consumers chose to enjoy other drinks impacting on hot coffee consumption

Key Highlights

  • Carbonates continues to be the most fashionable category, and with the assistance of the excellent weather conditions, managed to increase volume
  • Consumers are switching to FABs due to the variety of flavours offered and brands are being supported with interesting marketing activities which is taking some attention away from beer and other alcoholic beverages
  • Despite some negative public opinion about energy drinks, consumption of energy drinks is forecast to grow by approaching 4% in 2013, per capita volume of energy drinks is still relatively small meaning there is ample room for growth
  • Imported flavoured milk products from Bulgaria have begun to appear on the shelves, seeing possibilities in the Latvian market
  • Discount store Supernetto launched a new series of Private Label lines for soft drinks, starting with the nectars and still drinks categories