Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Norway beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
In general Q3-13 was a fairly good quarter for soft drinks boosted by the warmer summer weather. Juice was boosted by some innovation from Tine whilst energy drinks forged ahead with innovation coming from Coca-Cola. In dairy drinks, white milk continued to decline while cultured dairy drinks achieved flat growth.
What are the key drivers behind recent market changes?
Mainland GDP growth slowed down slightly but strong growth in manufacturing and an increase in net exports was seen. Warmer weather was noted, although this was accompanied by a rainy August.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Norway beverage industry and want more detail and analysis on this data. Canadean's Norway Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Focus on Functional Soft Drinks and Healthy Innovation
Key Market Issues
- According to Statistics Norway (SSB) there has been marked increase in cross-border shopping to Sweden during July and August. This is due to major tax differences on alcohol and soft drinks products.
- The sports category has been overshadowed by growth in energy drinks and to some extent the advent of functional drinks like Vitamin Well and Vitamin Boost.
- Higher taxes on soft drinks production and packaging may be impacting growth to some extent.
- After two terms in power, Norway's centre-left red-green coalition was defeated in the September elections, making way for a new conservative government.
- Warmer weather has boosted consumption of soft drinks and long alcoholic beverages.
- The Starbucks iced/rtd coffee drinks range in a new 25cl PET bottle has made good progress since launch in February 2013 and the new Starbucks shops opening in Norway will help enhance brand awareness and stimulate demand.
- So much was the demand for limited release summer beer that it sold out fairly quickly; more of this beer type could have been sold.
- The 'extra light' milk segment continued to grow in a declining market in Q3-13, following the trend towards health and wellness.