Sweden Quarterly Beverage Tracker Report Q3 2013




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Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Sweden beverage market

Introduction and Landscape

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

Light drinks enjoy explosive growth, although juice remains in trouble. Beer consumption bounces back into growth and packaged water also sees an improved performance.PL products performed slightly ahead of the rest of the market.

What are the key drivers behind recent market changes?

The best summer since 2006 triggers a soft drinks surge, with 3% growth recorded for the industry as a whole. Industry confidence levels remained on par with Q2-13, and little change to net prices was seen.

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the Sweden beverage industry and want more detail and analysis on this data. Canadean's Belarus Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

  • Readers are provided with a summary snap shot table showing category growth in Q22013vs Q22012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
  • An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. 
  • Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
  • Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
  • Focus on Functional Soft Drinks and Healthy Innovation

Key Market Issues

  • Sweden enjoyed one of the best summers since 2006 and this was shown in the performance of commercial beverages in Q3.
  • The Swedish economy could only manage a 0.2% GDP increase in Quarter 2 (compared to Q2-12). The performance represents a decrease on Q1-13 (most up to date figures). 
  • The mood of consumers will, however, be lifted by the fact that prices are not rising (inflation was 0.1% in September) and unemployment fell in September.
  • In line with the warmer weather, consumers favoured 'on the go' convenience, rather than larger packs with perhaps, a more affordable price per litre.

Key Highlights

  • The Swedish packaged water market has endured some turbulent times in recent years, but Quarter 3 gave the industry plenty to smile about, with sales rising by nearly 6%. With Soda stream machines reportedly making a revival, it was perhaps surprising that carbonated waters were up 5%.
  • The turnaround in low calorie carbonates products has been mentioned before, however, the stunning Q3 performance warrants mention again. Between them, Pepsi Max, Coke Zero and Coke Light reportedly recorded an explosive quarterly rise of 20%.
  • Private Label products are on the up in most categories, but notably so in the dairy sector where they are generally establishing themselves for the first time in many cases.
  • There is no sign that the juice market is coming out of its depression and Q3 saw deterioration in consumption. The rise of still drinks and nectars is contributing to the decline
  • From an industry perspective, Arla have announced that they are set to close several dairy plants, meaning that in the future they will be concentrating production from just four plants in Sweden. The move reflects the intense competition in the market.