Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Slovak Republic beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Q3-13 saw a moderate switch to PL products; PL grew by 9% in 2012 as a whole and this trend (albeit at much slower rate) was seen in Q3-13.
What are the key drivers behind recent market changes?
Over the last year, Slovaks have been economizing again on perishables like food and soft drinks. The summer temperatures in 2013 were well above the long-term average temperatures; temperatures in July and August were over 2 degrees centigrade above the historical norm.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Slovak Republic beverage industry and want more detail and analysis on this data. Canadean's Slovak Republic Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
- Focus on Functional Soft Drinks and Healthy Innovation
Key Market Issues
- The economic uncertainty is going to have a further negative impact on the business environment and thus on the sales of bulk/HOD water in 2013
- The hikes in nectars prices seemed to discourage consumers who switched to cheaper drinks
- Beer Urpiner has disappeared from Kaufland shelves, as the brewery was unable to sign the distribution contract with the retailer
- Milk prices are likely to stabilize, as special offers will no longer be offered by retailers
- Fewer launches of still drinks are expected, as hard times are to affect innovation across all categories
- Due to the better than expected sales in Q3-13, the forecast for carbonates in 2013 was upgraded
- Syrups continued to show a healthy growth, benefiting from low consumer confidence
- The hot weather during the crucial summer months lifted sales of beer last quarter
- The popularity of coffee will continue, despite the unstable economic climate; the category is a part of a lifestyle choice, especially amongst the young
- Fruit, green and wellness teas will continue to be popular, since they are cheaper and will be driven by the health awareness