Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Ukraine beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Soft drinks saw a sharp decline for the quarter, with only hot beverages and beer volumes combining to result in overall drinks industry stability.
What are the key drivers behind recent market changes?
Consumer mood in Q3-13 worsened; the economic and inflationary expectations of the population were rather pessimistic. Many economic forecasts for 2013 as a whole were decreased. New product development activity was rather weak and consisted mainly of upgrades of popular products and flavour extensions.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Ukraine beverage industry and want more detail and analysis on this data. Canadean's Ukraine Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
Key Market Issues
- Decreased profitability has been seen as consumers tend to opt for more affordable offerings
- Consumer mood in Q3-13 worsened; the economic and inflationary expectations of the population were rather pessimistic
- New product development activity was rather weak and consisted mainly of upgrades of popular products and flavour extensions
- The alcohol industry remains in crisis due to extremely unfriendly legal and tax environment in the Ukraine
- Weather in Q3-13 was rather unsettled with long cold and rainy periods negatively impacting the soft drinks market compared to the hot 2012
- The number of coffee shops in populated urban areas is growing; coffee culture in general has grown during recent years. Most modern coffee shops serve cold coffee drinks already
- In order to maintain market shares, leading beer operators continued to launch new products. In Q3-13 Obolon expanded its series of beer mixes with new flavours - Beer mix Carambol and Beer mix Gin Rio Red. If in previous years Obolon tried to attract the attention of Ukrainian consumers with regionally traditional, in 2013 the company started to experiment with exotic, unusual for the market, flavours
- Raw milk production in Ukraine slightly increased in Q3-13. Among the main reasons was increased state support for the industry. The state continues to subsidize raw milk production
- Producers continued to increase the production of affordable (discount and mainstream) products which consumers consider traditional