United Kingdom Quarterly Beverage Tracker Report Q3 2013




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Product Synopsis

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the United Kingdom beverage market

Introduction and Landscape

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

Good growth was seen for the ACB industry last quarter, with only beer showing a marked decline. Net prices are falling slightly and industry confidence levels remain on par with Q2-13.

What are the key drivers behind recent market changes?

The good summer weather was a key component to the market's success. This was added to by some good economic results and further consolidation within the industry.

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the United Kingdom beverage industry and want more detail and analysis on this data. Canadean's United Kingdom Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits

  • Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth
  • An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements. 
  • Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
  • Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.
  • Focus on Functional Soft Drinks and Healthy Innovation

Key Market Issues

  • The latest information published by the Office of National Statistics (ONS) reported that the economy carried some momentum into the third quarter of 2013. Monthly output estimates suggest that the economy grew by 0.4% in July and that output is now 1.5% higher than at the beginning of 2013.
  • In summary it was the warmest summer in the UK since 2006, but not exceptionally so, with a mean temperature of 15.2C, which is 0.8C above the long-term average; July was 1.9 C above, and August was 0.7C above.
  • The unemployment rate for May to July 2013 was 7.7% of the economically active population, down 0.1 percentage points from February to April 2013.
  • Growth in the UK economy during the first half of 2013 has been spread across the production, construction and services sectors. However, within manufacturing, growth has been concentrated in the transport equipment subsector, which includes the motor industry. Manufacturing output excluding transport equipment was no higher in July 2013 than in the trough of the economic downturn in 2009.

Key Highlights

  • For the first time in two years All Commercial Beverages have posted growth, and in particular this quarter all the sub segments of soft drinks, dairy, alcohol and hot drinks were individually in growth as well.
  • Carbonates volumes were up in all sub segments, with particularly strong results from lemonade and mixers driven by more consumers eating out in the warmer period, however despite this, on-premise is still struggling versus last year due to the Olympics effect.
  • New launches of juice products using HPP (High Pressure Pasteurization) such as Cold Press have brought some innovation to the category but volumes are still very small, Cold Press has also recently launched a range of smoothies.
  • The iced/rtd coffee drinks category has clearly started to be taken more seriously by retailers due to increased new product development from brands such as Starbucks, who now have a 20cl x 4 multipack offering. Recent own label launches by Morrisons indicate the retailers now also want a slice of the action.
  • Beer volumes were depressed to such an extent that leading brewers joined forces to launch an industry wide campaign "Let There Be Beer", however this appears to have also fuelled a growth within cider.