Increasing health awareness and changing consumer groups are the major growth drivers for the global Sports Nutrition market. Traditionally, bodybuilders and athletes were the only consumers for sports nutrition products. In recent years, new user groups (recreational and lifestyle users) have increased their market share. The market is also witnessing a shift from major markets (North America) towards developing markets in Europe and Asia Pacific. Due to high population, countries such as India and China offer huge opportunities in the future. Furthermore, upcoming high profile sporting events allow sports nutrition companies to establish themselves in these markets.
The report covers in-depth analysis of Sports Nutrition market, by product segment (Sports Food, Sports Drinks and Sports Supplements) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. The market for the major countries in each of the four regions, North America, Europe, Asia Pacific and Rest of the World includes historical and forecasted market sizes (2010-2019), in terms of value. North America region covers the scenario in the U.S. and Canada. Europe region covers the scenario of the U.K., Germany, Italy and France. Asia-Pacific region highlights the scenario in Australia, Japan, India and China.
The Competitive Landscape section of the report includes the positioning of different companies on the basis of their geographical presence and product offerings. Some of the major players in this market are Maxinutrition, Glanbia, PepsiCo, Coca-Cola and Clif Bar & Company. The company profiles include attributes such as company overview, financial performance, and strategic developments.