Marketing Financial Services to the Mass Affluent - US - December 2013


#181880

136pages

Mintel

$ 3995

In Stock


The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial services providers need to highlight any cutting-edge technology that differentiates them from other providers.