Marketing to Baby Boomers - US - January 2014


#186132

204pages

Mintel

$ 3996

In Stock

Marketing to Baby Boomers is rooted in the quality of the product or service being advertised. Boomers may take notice of product messaging (though they might not want to admit they are influenced by something so prosaic as direct marketing and TV ads), but if products don’t deliver on their promise or perform as expected, Boomers will not hesitate to move on to a competitor – and for many Boomers, even those at a higher price.