BLACK CONSUMERS AND THE CAR PURCHASING PROCESS - US - JULY 2018


#1861638

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Mintel

$ 4395

In Stock

Buying a car can be a stressful process for Black consumers, because they are singularly focused on ensuring that they negotiate the best deal that maximizes car value within their budget. Gathering as much information as possible on car attributes, performance, and most importantly price helps to alleviate concerns for most shoppers in the market. Car manufacturers and dealers who exhibit transparency in their offerings will win these consumers’ business.