CAR PURCHASING PROCESS - US - JUNE 2018


#1861642

N/A

Mintel

$ 4395

In Stock

The household vehicle is typically the second most expensive purchase consumers make besides a home, and for American consumers it is often a necessary purchase. Consumers have a plethora of options available and must navigate those options to find the best vehicle for their budget and lifestyle. In an industry rife with trust issues, consumers turn to the internet to best educate themselves for their prospective purchase. Brands and dealerships must engage with consumers digitally and locally with the pertinent information to best retain consumer attention in today’s high paced environment.