BRAND OVERVIEW: FINANCE - UK - JULY 2018


#1861670

N/A

Mintel

$ 2694

In Stock

There is a substantial difference between perception and reality within the financial services sector. Users of brands tend to be happy with their bank, for example, but seem unconvinced about the merits of those they have not used. In insurance markets, the financial incentive to switch is enough to get around this, however within banking consumers appear perfectly content to keep the status quo.