Marketing to Consumers in their 20s - China - January 2014


#186481

233pages

Mintel

$ 3990

In Stock

The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the importance of balancing spending between everyday essentials and providing for future security.