Indian Spirits Market: Trends & Opportunities (2012-2017)


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Daedal Research

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The alcoholic drinks market is broadly classified into five classes including beers, wines, hard liquors, liqueurs and others. The Indian alcoholic beverages market has been growing rapidly for the last ten years, due to the positive impact of demographic trends and changes like rising income levels, changing age profile, changing lifestyles and reduction in beverage prices. 

This report focuses on spirits market of India, which includes vodka, rum, whiskey, brandy and gin. India is considered to be a lucrative unexplored destination for alcoholic drinks by several international companies operating in saturated alcoholic beverages markets of Europe and the US. India’s alcoholic beverage market has grown steadily in the last 5 years. It is the second largest market for spirits and has been growing at a CAGR of about 10% for last ten years. Growing urban population, increasing disposable income, changing social norms are the factors driving this growth in spirits market of India. 

The Indian scenario of alcohol industry is unlike the global pattern. In west, traditionally the consumption of beer and wine is high where as Indians are consumers of hard liquor like scotch and whiskey. Indians are considered to be pre ordained whiskey drinkers as it accounts for about 70% of the market. The Indian spirits market is also facing some challenges like regulation norms from government, environmental issues and other social factors influencing the society.

Although the spirits segment is very fragmented, with country liquor, IMFL and international players serving the market, about 86% of the market is catered by few major players like United Spirits Limited (USL), Radico, Jagatjit and Mohan Meakins. The market consists of five segments: whiskey, rum, vodka, brandy and gin. Whiskey has the largest market share in India. Some of the popular brands are Officer's Choice, McDowell's No.1, Bagpiper, Royal Stag, Old Tavern and Original Choice. The other emerging drink is Vodka which is marking its popularity among youth in metro cities and tier2 and tier3 cities as well. Brandy is an old spirit and is popular among aged group population of the country. 

Many international brands are coming to India through mergers, tie ups and acquisitions. Recently the world’s biggest brand Diageo announced a complex deal, which will see Diageo initially acquiring 27.4% stake in United Spirits for a medium term. Such mergers and acquisitions are expected to bring dynamic changes in the Indian liquor industry.
TABLE OF CONTENT

1. Executive Summary

2. Understanding Alcohol Market

3. Global Spirits Market Analysis
3.1. Market Size
3.1.1. Segment Analysis
3.2. Market Share
3.2.1. Regional Analysis
3.2.2. Segment Analysis

4. Indian Liquor Market Analysis

5. Indian Spirits Market Analysis
5.1. Market size
5.1.1. Segment Analysis
5.2. Market Share
5.2.1. Regional Analysis
5.2.2. Segment Analysis
5.2.3. Competitor’s Analysis
5.3. Pricing Analysis

6. PEST Analysis
6. Indian spirit market: Drivers & Challenges
6.1. Drivers
6.2. Challenges

7. Indian Spirits Market Trends
7.1. Drinking age and trends among youth
7.2. Trends among Women
7.3. Growing culture of Pubs, Discs and Bars

8. Competitors Analysis
8.1. Porters Five Forces Analysis
8.2. Company Profiles
8.2.1. United Spirits Limited
8.2.2. Jagatjit
8.2.3. TilakNagar
8.2.4. Radico
8.2.5. Mohan Meakin

9. Recommendations

10. About Us

Table 1: Global Consumption of Alcohol, by Volume, 2006-11 (in Millions of 9 liter cases)
Table 2: Global Consumption of Alcohol, By Volume, 2012-17 (in Million of 9 liter cases)

Figure1: Overview Of Basic Dry Grind Process of Fuel Alcohol Production
Figure 2: Global Spirits Market Size, By Value, 2006-11 (US$ Billion)
Figure 3: Global Spirits Market Size Forecast, By Value, 2012-17 (US$ Billion)
Figure 4: Global Spirits Market Size, By Volume, 2006-11 (Billion of 9 liter cases)
Figure 5: Global Spirits Market Size Forecast, By Volume, 2012-17 (Billions of 9 liter cases)
Figure 6: Global Spirits Market Share, By Region, By Volume, 2011
Figure 7: Global Spirits Market Share Forecast, By Region, By Volume 2017
Figure 8: Global Spirits Market Share, by Segment, By Volume, 2011
Figure 9: Global Spirits Market Share Forecast, By Segment, By Volume 2017
Figure 10: Indian Liquor Market Share, By Segments, By Volume, 2011
Figure 11: Indian Liquor Market Share Forecast, By Segments, By Volume, 2017)
Figure 12: Indian Spirits Market Size, By Value, 2006-11 (US$ Billion)
Figure 13: Indian Spirits Market Size Forecast, By Value, 2012-17 (US$ Billion)
Figure 14: Indian Spirits Market Size, By Volume, 2006-11 (Million cases)
Figure 15: Indian Spirits Market Size Forecast, By Volume, 2012-17 (Million cases)
Figure 16: Indian Whiskey Market Size, By Volume, 2006-11 (Million cases)
Figure 17: Indian Whiskey Market Size Forecast, By Volume, 2012-17 (Million cases)
Figure 18: Indian Rum Market Size, By Volume, 2006-11 (Million cases)
Figure 19: Indian Rum Market Size Forecast, By Volume, 2012-17 (Million cases)
Figure 20: Indian Vodka Market Size, By Volume, 2006-11 (Million cases)
Figure 21: Indian Vodka Market Size Forecast, By Volume, 2012-17 (Million cases)
Figure 22: Indian Brandy Market Size, By Volume, 2006-11 (Million cases)
Figure 23: Indian Brandy Market Size Forecast, By Volume, 2012-17 (Million cases)
Figure 24: Indian Gin Market Size, By Volume, 2006-11 (Million cases)
Figure 25: Indian Brandy Market Size Forecast, By Volume, 2012-17 (Million cases)
Figure 26:  Indian Spirits Market Share, By Region, By Volume, 2011
Figure 27: Indian Spirits Market Share Forecast, By Region, By Volume, 2017
Figure 28: Indian Spirits Market Share, By Segments, By Volume, 2011
Figure 29: Indian Spirits Market Share, By Segments, By Volume, 2017
Figure 30: Indian IMFL Market Share, By Major Players, By Volume, 2011
Figure 31: Gross Domestic Product of India, 2002-11 (US$ Trillion)
Figure 32: Gross Domestic Product per Capita/Purchasing Power Parity of India, 2002-11 (US$)
Figure 33: Population of India, 1951-2011 (Millions)
Figure 34: Urban Population Growth Rate in India, 2002-10
Figure 35: India’s Growing Urban Population (Million)
Figure 36: Porter\'s Five Forces Analysis